Jivox, provider of the leading ad platform for data driven advertising and marketing, has been selected by Mindshare, the global media agency network that is part of WPP, as the personalized ad platform for Mindshare APAC’s FAST (Future Adaptive Specialist Team) Hub, an innovative set of sector-specific solutions that tap into vast stores of data to produce actionable business insights and drive real time marketing and media actions.
Launched last week in Singapore, FAST “brings together the best of WPP and industry leading companies and products, including GroupM, Kantar, WPP Data Alliance, CrayonData and Jivox,” to address growing demand in emerging markets for data and technology-led marketing initiatives, including programmatic, performance marketing, customized data alliances, digital analytics, data management platforms (DMP) and real-time marketing. FAST’s solutions are targeted at five vertical market segments: consumer packaged goods (CPG), banking, consumer healthcare, telecommunications and automotive.
“Marketers are drowning in data, struggling with how to best exploit it to connect with consumers in mutually desirable ways,” said Gowthaman Ragothaman, Chief Operating Officer, Mindshare, Asia Pacific. “Jivox has a deep understanding of the technical requirements and scalability demands for data driven marketing and advertising, and as such is a critical part of FAST’s solution set. Moreover, Jivox’s unique technical architecture makes it easy to integrate with FAST’s other technologies, including DMPs, analytic engines and programmatic media. Mindshare’s FAST is supported by GroupM Connect, and the new partnership with Jivox will further enhance this cooperation.”
“FAST represents some of the most innovative thinking available in the marketplace today as it pertains to helping brands enter and compete in emerging markets,” said Diaz Nesamoney, Founder and CEO of Jivox. “Data driven marketing and advertising present far more than just technology challenges. Creativity must be completely re-imagined, as well as how to help customers think through branding and performance campaigns and measurement in light of the overwhelming shift to mobile devices and social media. By combining technology, data and domain expertise, FAST is offering customers truly customizable solutions that we believe will create impactful results where they matter most — the bottom line.”
Mindshare is a global media agency network with billings in excess of US$34.5 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group. Visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshare and LinkedIn.com/company/mindshare.
Targeting the consumer packaged goods (CPG), banking, consumer healthcare, telecoms and automotive sectors, FAST will allow clients to adopt and implement adaptive marketing strategies covering programmatic, performance marketing, customised data alliances, digital analytics, data management platforms (DMP) and real-time marketing. The Singapore FAST hub is anticipated to grow to a 63 members outfit over the course of the next three years, and the six teams will lead the product development for this suite of services for all growth and emerging markets for Mindshare’s clients, wherever they are in the world.
Jivox enables the world’s top advertisers and agencies to produce and deliver personalized digital ad experiences. The company’s flagship product, Jivox IQ is a data driven dynamic ad platform that delivers in app, display, mobile, video and native ads programmatically across all screens. In addition to being first to deliver a true data driven ad development and serving platform, Jivox also pioneered the use of self-service creative and production tools to enable personalized ads at scale without the complexities and error prone process of manual code development. Several hundred Fortune 500 companies and media agencies today use Jivox for their most demanding creative campaigns, including A&E Networks, Charles Schwab, College Humor, Crispin Porter & Bogusky, Federated Media, FedEx, Digitas, Havas, Hearst, Jack Daniels, Johnson & Johnson, Merkley + Partners, Razorfish, Red Bull, Universal McCann, and Wieden+Kennedy. Stop by our Ad Gallery at www.jivox.com to see our ads at work.