• 2017/06/16

IAB、Header Bidding (ヘッダー入札)の業界標準策定へ

The IAB Technology Laboratory today released for public comment “Standard Header Container Integration with an Ad Server,” a standard for header bidding that establishes the foundational requirements needed to support the adoption of header bidding technology. The document provides insights into bes … Continue Reading →


  • 2017/06/06

AOL、モバイル向けヘッダー入札サービス「Smart Yield」をリリース

AOL today announced the beta launch of Smart Yield, a mobile-first solution that solves the challenge of leveling the demand bidding playing field for mobile publishers. By creating a unified auction, Smart Yield provides advertisers with the inventory they want and mobile publishers and app develop … Continue Reading →


  • 2017/05/24

Criteo、ヘッダー入札ソリューション「Criteo Direct Bidder」をリリース

Criteo (NASDAQ: CRTO), the performance marketing technology company, today announced Criteo Direct Bidder, header bidding technology that directly connects publishers’ inventory to the demand from Criteo’s extensive base of more than 15,000 clients globally. This solution ensures publishers retain t … Continue Reading →



  • 2017/05/08

AppNexus、無料のサーバーサイドヘッダー入札ソリューション「Prebid Server」を提供開始

AppNexus, the world’s leading independent advertising technology company, today announced the launch of Prebid Server, a server-side header bidding solution, available free to all publishers that meet AppNexus’ quality guidelines. A transparent, open-source technology, Prebid Server addresses the li … Continue Reading →


  • 2017/04/14

SpotX、サーバー間通信のヘッダー入札ソリューションを提供開始

Video ad serving platform, SpotX, today announces an evolution in its existing server-to-server bidding product to allow media owners to integrate third-party header bidders into their yield management programs. Built around SpotX’s advanced ad serving technology, which has provided cloud-based, ser … Continue Reading →


  • 2017/03/29

S2Sヘッダー入札のPurch、30のDSPと連携拡大

Purch, a digital publishing and marketplace platform, announced today that is has added its 30th demand partner to S2S, its server-to-server header bidding system. S2S includes a unique variety of demand sources working cross-channel – from display, native, and video – and an innovative pricing mode … Continue Reading →


  • 2017/03/23

Facebook、Facebook Audience Networ(FAN)でヘッダー入札対応開始

Facebookは、同社の広告ネットワークであるFacebook Audience Networ(FAN)でついにヘッダー入札への対応を開始したと発表しました。


  • 2017/03/23

Rubicon Project、ヘッダー入札のオープンソース「Prebid.js」の提供を拡大

Rubicon Project (NYSE: RUBI), the Global Exchange for advertising, today released a white paper endorsing the use of open source wrapper Prebid.js in the ever-evolving world of header bidding. The paper, titled Why Open Source Will Win Header Bidding, argues for industry-wide acceptance and utilizat … Continue Reading →



  • 2017/03/10

動画広告のVertaMedia、サーバーサイド型ヘッダー入札を提供開始

VertaMedia, an award-winning video monetization platform for publishers, has announced the launch of its innovative new header bidding ad server, leading an industry-wide shift towards server-side header bidding.


  • 2017/02/28

PubMatic、モバイルアプリ広告でもヘッダービディングを提供開始

オープンなデジタルメディア市場にオートメーション・ソリューションを提供するPubMaticは本日、モバイルアプリのエコシステムへのヘッダー入札ソリューションの拡張を発表しました。PubMaticによる業界をリードするヘッダー入札の技術の拡張は、2012年にデスクトップ版のローンチに始まり、その後モバイルウェブに拡大し、満を持して今回モバイルアプリに実施されました。このたび提供する完全版およびライト版のソリューションは、アプリの開発者に提供され、モバイルアプリ内のコンテンツの消費が上昇する際に、広告選定における決定権を取り戻し価値の高いモバイルアプリの在庫収益の最大化を実現します。


  • 2017/02/22

PubMatic、2016 Q4のモバイル市場トレンドレポートを発表 ーヘッダー入札が牽引ー

PubMatic, the automation solutions company for an open digital media industry, today released its Q4 2016 Quarterly Mobile Index (QMI) report, which identifies major trends in programmatic mobile advertising, with highlights around header bidding, private marketplaces (PMPs) and shifting dynamics be … Continue Reading →