YuMe, Inc. (NYSE: YUME), a leading provider of multiscreen digital video and brand advertising solutions, announced its German market entry. YuMe is an established and trusted player in the multi-screen video advertising industry and has been operating in the US since 2004. YuMe recently held its initial public offering (IPO) on the New York Stock Exchange (NYSE).
YuMe’s German office which is located in Hamburg is led by Richard Kidd. Kidd is responsible for driving advertising revenue across the German market and has a wealth of digital marketing experience having previously worked at DoubleClick, Madvertise and Unicast.
Kidd is joined by Marc-Oliver Michel Business Development Director and Ekkehardt Schlottbohm, Sales Director. Michel has more than 15 years digital advertising experience having also worked at DoubleClick and Unicast. Schlottbohm also has a wealth of digital video advertising experience, having previously worked at smartclip and Spree7.
Owen Hanks, YuMe’s European General Manager comments, “With the exceptional growth potential of digital video advertising in Germany and advertisers expressing increased confidence in digital video to reach targeted, multi-screen audiences, we feel it’s the right time to expand our European business, and we see the German market playing a key role in driving our expansion plans.”
Hanks continues, “Multi-screen viewing has changed the media landscape. Consumers are watching video on a multitude of different screens and this is causing fragmentation of viewing habits. The industry needs a solution that allows them to reach consumers across all screens throughout the day.”
YuMe has developed its own data-science driven solution to address the problem of multi-screen viewing fragmentation by embedding custom software into the video devices in which it runs ads. This software then collects and analyzes key data points, which allows inventory to be optimized for each screen, giving advertisers TV-scale audiences.
Brand advertising is delivered through YuMe’s Connected Audience Network of premium publishers, and the software enables one TV creative to run as a highly-engaging, interactive ad unit across all connected screens, while providing publishers with unique audience insights. YuMe’s data-science driven technology for developers and publishers has been designed to ensure they maximize their video ad inventory and revenue.
Richard Kidd comments, “With our superior, proprietary developed technology and audience platform, YuMe is well-positioned to address the needs of German brand advertisers, media agencies and publishers to further drive multi-screen digital video advertising in Germany.”
YuMe, Inc. (NYSE: YUME), is a leading provider of digital video brand advertising solutions. Its proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. YuMe is headquartered in Redwood City, CA with European headquarters in London and nine additional offices worldwide. For more information, visit YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook. Current YuMe logos can be found at www.yume.com/news/logos.
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